Whether your audiences are viewing content on air, online or on their mobile, advertising models need to adapt to consumer preferences. With up to 50% of TV ads being skipped and the negative reaction toward pre-roll advertising, brands are rethinking how to connect in a consumer-driven advertising world.
Egghead’s new Viewer Initiated Advertising model puts the viewer in control. They choose which products to engage with, giving them a personalized experience while watching an advertisement. Adding this level of engagement to brand videos increases the amount of views by 86%, a compelling reason to include interactivity rather than forced viewing. Interactive advertising offers many options – virtual stores, games, contests, coupons… the possibilities are endless. Check out our latest samples:
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These samples are just a few of the many potential uses for Viewer Initiated Advertising. Creating brand specific content with interactivity in mind is a powerful combination, and allows for brands to reach consumers in a new way. Contact the folks at Egghead and see how they can put interactivity to work for your brand.