If you’re selling products online and haven’t been using video in your marketing efforts, it’s time to add it to your marketing mix. Because according to a wealth of recent studies and statistics, there is no question that video...
As more and more companies are using the Internet as an integral key to drive their marketing efforts, they are increasingly using interactive video to enhance the viewers’ experience. The reason is quite clear: it helps engage – and...
The concept of sending out a product demo is simple: showcase your product, demonstrate how it works and tell viewers about its best features, and hopefully you’ll pave the way for a future order from the viewer. There’s just...
More and more marketers and advertisers are learning that a “one size fits all” approach to communicating with customers no longer works. Just for one example, consumers today spend an average of 3 seconds before deciding to click off...
You hear it every day – people complaining about “information overload. But did you ever stop to think just how much “overload” we’re experiencing? Think about this: every 60 seconds, 168 million emails are sent; there are over 694,000...
When distance learning first appeared, there was much fanfare and jubilation about how this new form of education was going to overtake traditional classroom learning. People would be able to sit at a computer or other device, and “click...
Whether you work in sales, marketing, accounting or training, personalized videos are an excellent way to communicate with customers, employees and partners and keep them engaged with your company. And thanks to the advances in technology, personalized videos are...
Have a complicated subject or a product that requires demonstration? As the famous Ricky Ricardo used to say to Lucille Ball, “you’ve got some explaining to do.” And nothing does it better than an animated explainer video. Whether you’re...
While the lines are blurring between animation and live action in the movies, when it comes to corporate videos there’s a clear distinction between the two types of video. Live action involves actors, a studio, lighting experts and a...
Congratulations! You’ve decided to create a marketing video, and you’re the one who is in charge of getting it done. You’re pumped up and ready to go. Just one thing – do you know how to actually go about...
